Content DNA by John Espirian is a practical guide to building a consistent and recognisable brand across all platforms.
In today’s fast-moving digital marketplace, standing out requires more than just producing content — it requires clarity, consistency, and congruence. This book shows you how to define the “shape” of your brand so you can be noticed, remembered, and preferred.
You’ll learn how to:
-
Build a recognisable and consistent brand identity
-
Develop a clear, memorable value proposition
-
Create content that builds authority and trust
-
Align messaging across multiple platforms
Includes a foreword by Mark Schaefer.
Ideal for entrepreneurs, marketers, consultants, and small business owners looking to strengthen their online presence.
In today’s fast-moving digital marketplace, standing out requires more than just producing content — it requires clarity, consistency, and congruence. This book shows you how to define the “shape” of your brand so you can be noticed, remembered, and preferred.
You’ll learn how to:
-
Build a recognisable and consistent brand identity
-
Develop a clear, memorable value proposition
-
Create content that builds authority and trust
-
Align messaging across multiple platforms
Includes a foreword by Mark Schaefer.
Ideal for entrepreneurs, marketers, consultants, and small business owners looking to strengthen their online presence.
Content DNA by John Espirian (2020 Paperback) Marketing & Branding Book
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Brand: Nice Theengs
Content DNA by John Espirian is a practical guide to building a consistent and recognisable brand across all platforms.
In today’s fast-moving digital marketplace, standing out requires more than just producing content — it requires clarity, consistency, and congruence. This book shows you how to define the “shape” of your brand so you can be noticed, remembered, and preferred.
You’ll learn how to:
-
Build a recognisable and consistent brand identity
-
Develop a clear, memorable value proposition
-
Create content that builds authority and trust
-
Align messaging across multiple platforms
Includes a foreword by Mark Schaefer.
Ideal for entrepreneurs, marketers, consultants, and small business owners looking to strengthen their online presence.
In today’s fast-moving digital marketplace, standing out requires more than just producing content — it requires clarity, consistency, and congruence. This book shows you how to define the “shape” of your brand so you can be noticed, remembered, and preferred.
You’ll learn how to:
-
Build a recognisable and consistent brand identity
-
Develop a clear, memorable value proposition
-
Create content that builds authority and trust
-
Align messaging across multiple platforms
Includes a foreword by Mark Schaefer.
Ideal for entrepreneurs, marketers, consultants, and small business owners looking to strengthen their online presence.
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