Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant — Expanded Edition by W. Chan Kim and Renée Mauborgne.
Updated edition of the bestselling business strategy book featuring a new preface, additional chapters, and updated case studies.
Please note: This copy contains substantial highlighting in portions of the text, as shown in the photos. Exterior remains in good overall condition with normal shelf/storage wear.
2015 • Expanded Edition • 6th Printing
ISBN 9781625274496
Harvard Business Review Press.
Updated edition of the bestselling business strategy book featuring a new preface, additional chapters, and updated case studies.
Please note: This copy contains substantial highlighting in portions of the text, as shown in the photos. Exterior remains in good overall condition with normal shelf/storage wear.
2015 • Expanded Edition • 6th Printing
ISBN 9781625274496
Harvard Business Review Press.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant — Expanded Edition by W. Chan Kim and Renée Mauborgne.
Updated edition of the bestselling business strategy book featuring a new preface, additional chapters, and updated case studies.
Please note: This copy contains substantial highlighting in portions of the text, as shown in the photos. Exterior remains in good overall condition with normal shelf/storage wear.
2015 • Expanded Edition • 6th Printing
ISBN 9781625274496
Harvard Business Review Press.
Updated edition of the bestselling business strategy book featuring a new preface, additional chapters, and updated case studies.
Please note: This copy contains substantial highlighting in portions of the text, as shown in the photos. Exterior remains in good overall condition with normal shelf/storage wear.
2015 • Expanded Edition • 6th Printing
ISBN 9781625274496
Harvard Business Review Press.