Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere by John Espirian, with a foreword by Mark Schaefer.
Practical business and marketing guide focused on creating a consistent, recognizable brand across platforms. Covers brand positioning, messaging, taglines, content creation, building authority, and establishing trust with an audience.
Paperback • 2020 • 248 pages
ISBN: 9781916206236
Clean pre-owned copy with light shelf and handling wear. Please review photos for exact condition.
Practical business and marketing guide focused on creating a consistent, recognizable brand across platforms. Covers brand positioning, messaging, taglines, content creation, building authority, and establishing trust with an audience.
Paperback • 2020 • 248 pages
ISBN: 9781916206236
Clean pre-owned copy with light shelf and handling wear. Please review photos for exact condition.
Content DNA John Espirian Content Marketing Branding Book
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Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere by John Espirian, with a foreword by Mark Schaefer.
Practical business and marketing guide focused on creating a consistent, recognizable brand across platforms. Covers brand positioning, messaging, taglines, content creation, building authority, and establishing trust with an audience.
Paperback • 2020 • 248 pages
ISBN: 9781916206236
Clean pre-owned copy with light shelf and handling wear. Please review photos for exact condition.
Practical business and marketing guide focused on creating a consistent, recognizable brand across platforms. Covers brand positioning, messaging, taglines, content creation, building authority, and establishing trust with an audience.
Paperback • 2020 • 248 pages
ISBN: 9781916206236
Clean pre-owned copy with light shelf and handling wear. Please review photos for exact condition.
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