24 Rue De L'Université – A Tribute to the Heart of Saint Laurent

Named after the prestigious 17th-century mansion, now home to the Saint Laurent studios, 24 Rue De L'Université encapsulates the creative spirit and refined tranquility of this legendary space, where fashion collections are conceived and brought to life.

To reflect the bright, concentrated calm of this destination, fragrance designer Fabrice Pellegrin crafts a woody composition of serene elegance. At its core, the creamy richness of sandalwood evokes a soft, meditative purity, while a suede accord enhances its velvety warmth, embodying subtle sensuality. Cedarwood forms a harmonious duet with sandalwood, lending the fragrance strength and structure, while whispers of incense add a mystical depth, revealing an intriguing contrast beneath its immaculate exterior.