{"product_id":"content-dna-john-espirian-content-marketing-branding-book-1","title":"Content DNA John Espirian Content Marketing Branding Book","description":"Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere by John Espirian, with a foreword by Mark Schaefer.\u003cbr\u003e\u003cbr\u003ePractical business and marketing guide focused on creating a consistent, recognizable brand across platforms. Covers brand positioning, messaging, taglines, content creation, building authority, and establishing trust with an audience.\u003cbr\u003e\u003cbr\u003ePaperback • 2020 • 248 pages\u003cbr\u003eISBN: 9781916206236\u003cbr\u003e\u003cbr\u003eClean pre-owned copy with light shelf and handling wear. Please review photos for exact condition.","brand":"Nice Theengs","offers":[{"title":"Multi","offer_id":67585659469920,"sku":null,"price":15.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/0031\/1136\/files\/421de8a1-c731-4e66-9d6d-7ac074aa7c14_c3297432-df18-4af3-8010-9f9c4be63083.jpg?v=1790730084","url":"https:\/\/nicetheengs.com\/products\/content-dna-john-espirian-content-marketing-branding-book-1","provider":"Nice Theengs","version":"1.0","type":"link"}