{"product_id":"content-dna-by-john-espirian-2020-paperback-marketing-branding-book","title":"Content DNA by John Espirian (2020 Paperback) Marketing \u0026 Branding Book","description":"Content DNA by John Espirian is a practical guide to building a consistent and recognisable brand across all platforms.\u003cbr\u003e\u003cbr\u003eIn today’s fast-moving digital marketplace, standing out requires more than just producing content — it requires clarity, consistency, and congruence. This book shows you how to define the “shape” of your brand so you can be noticed, remembered, and preferred.\u003cbr\u003e\u003cbr\u003eYou’ll learn how to:\u003cbr\u003e\u003cbr\u003e-\u003cbr\u003eBuild a recognisable and consistent brand identity\u003cbr\u003e\u003cbr\u003e-\u003cbr\u003eDevelop a clear, memorable value proposition\u003cbr\u003e\u003cbr\u003e-\u003cbr\u003eCreate content that builds authority and trust\u003cbr\u003e\u003cbr\u003e-\u003cbr\u003eAlign messaging across multiple platforms\u003cbr\u003e\u003cbr\u003eIncludes a foreword by Mark Schaefer.\u003cbr\u003e\u003cbr\u003eIdeal for entrepreneurs, marketers, consultants, and small business owners looking to strengthen their online presence.","brand":"Nice Theengs","offers":[{"title":"Default Title","offer_id":43120282206304,"sku":null,"price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/0031\/1136\/files\/421de8a1-c731-4e66-9d6d-7ac074aa7c14.jpg?v=1788465276","url":"https:\/\/nicetheengs.com\/products\/content-dna-by-john-espirian-2020-paperback-marketing-branding-book","provider":"Nice Theengs","version":"1.0","type":"link"}